Comprehensive Training

Four 8-Hour Training Sessions with Comprehensive Training Materials

Seasoned Field Experts

Get face time interaction with the experts and top-notch information! 

Certificate of Completion

CPG University Certificate of Completion from Sam Walton College of Business.

Exclusive Information

Get ahead of the game by learning skills of the trade that the competition doesn’t know!



Kevin Canfield

William Procter Sales Master and Author

Beginning in 1974, Kevin advanced through Procter & Gamble’s sales management structure, from sales representative to unit manager to district manager, before managing P&G’s Beauty Care Walmart Team.

Session 1

Mastering Sales

February 24, 2017

8am – 5pm


Joe Grady

Vice President DMM Candy & Impulse Merchandising, Walmart

Joe started his career at Kmart Corporation in 1981 before joining WMT in 1996 and becoming Vice President in 2004. He is currently Vice President DMM over Candy & Impulse at Walmart.

Session 1

Mastering Sales

February 24, 2017

8am – 5pm


Stan Collins

Developer & Consultant, Category Analytics

Before retiring from Procter & Gamble in 2012, Stan had over 26 years of P&G experience and is a past recipient of P&G’s Category Development Master award. He currently develops multi-functional software technology while focusing mainly on enhancing Category Management processes and applications.

Session 2

Category Management

March 31, 2017

8am – 12pm


Dustin Pruitt

Director of Category Leadership, Nestlé Purina PetCare

Dustin has worked in various sales and sales leadership positions within ice cream and pet food categories at Nestlé across multiple classes of trade. Prior to his current role, he served as finance director for Walmart/Sam’s Club, responsible for strategic planning, P&L management and trade optimization.

Session 2

Merchandising Finance

March 31, 2017

1pm – 5pm


James Harris

Founder & President, High Impact Analytics

James began his career in replenishment at Walmart in 1999, then spent five years with Unilever Foods working in various roles such as sales analyst, category management and national accounts management before launching High Impact Analytics.

Session 3

Supply Chain and Analytics

April 28, 2017

8am – 5pm


Brittney Duke

Senior Director, Marketing Operations, Walmart Stores, Inc.

Brittney focuses on the resources, processes and enablement needed to deliver high-impact marketing campaigns with agility and efficiency at Walmart. Prior to Walmart, she worked at Saatchi & Saatchi X and Accenture.

Session 4

Retail Marketing

May 19, 2017

8am – 12pm

Eric Howerton

Chief Executive Officer, WhyteSpyder, Inc.

Eric has over 18 years of experience in digital marketing, advertising and publishing – implementing strategy and execution for e-commerce search engine and content marketing. Eric oversees WhyteSpyder’s Walmart and Sam’s Club product detail page optimization and enhancement program.

Session 4


May 19, 2017

1pm – 5pm


Clay Bell

Managing Partner, Twelve Company, LLC

Clay has been building brands and leading Walmart cross-functional business development teams within the CPG industry for the past fifteen years, generating positive business growth for Fortune 500 companies and privately held corporations.

All Sessions

Course Leader & Facilitator


Early Bird Special – ends February 10, 2017

Deadline for Session 1 – February 20, 2017